Bowerman's structure led on the introduction with the "Moon Shoe" in 1972, so named because the waffle tread was explained to resemble the footprints remaining by astronauts around the Moon.

Nike was an early adopter of World wide web advertising and marketing, e-mail management systems, and working with broadcast and narrowcast conversation technologies to create multimedia internet marketing strategies.

As a way to refocus its small business lines, Nike began 솔루션 divesting by itself of several of its subsidiaries in the 2000s.